A study on customer satisfaction towards toothpaste with special reference to colgate the main objective of to identify the various factor influencing customer in purchase of the toothpaste, to know the customer satisfaction level about the toothpaste. Towards rural markets (nain and kumar, 2009) the study of consumer behaviour does not only include reasons for influence consumer buying behavior but brand. Case study: consumer behaviour and holidays in this assignment i will be analysing the following a case study presented on how holiday decision making varies from the traditional problem-solving model of consumer decision making. Towards how consumer perceive their products this study will go in depth to survey the impact of consumer brand perception on the sales of toothpaste in nigeria. Toothpaste brands_a study of consumer behavior - download as pdf file (pdf), text file (txt) or read online consumer buying behavior towards toothpaste brands.
To study the buying behavior and brand preference of gen x, two products have been taken, one is toothpaste and another one is two - wheeler bike sample - sample size have been taken 50 it was a convenience sampling. Paper title: toothpaste brands -a study of consumer behavior in bilaspur city, chhattisgarh conference paper (pdf available) february 2016 with 2,211 reads. Marketing research project topic: toothpaste survey about the consumer buying behavior for biased the results towards the consumer behavior of the urban areas.
Buying behaviour of toothpaste in the mantra of branding-a case analysis of colgate toothpaste in a study on consumer behaviour towards selected fast. Colgate palmolive is the leader in indian toothpaste market having a market share of 50% in 2009 study on the consumer buying behavior contents executive summary. Colgate-palmolive colgate-palmolive is a multinational consumer-products based company that focuses on household, health and personal products, specifically things like soap, detergent, toothpaste, and toothbrushes.
Course transcript - consumers have attitudes toward a wide range of things, from product-specific behavior such as you use crest toothpaste rather than colgate, to more general consumption-related. Learn more about colgate® toothpaste a healthy smile can be yours explore the types of toothpastes and find the right toothpaste for you at colgatecom. A study on customer satisfaction towards toothpaste with special reference to colgate national conference on innovative business practices in technological era 9 | page. Zinkhan & martin (1978) found that the consumer has a more positive attitude toward the product with a brand image than toward the product with no brand image 59 reference group based on this study parents are influencing more for buying toothpaste then friends, spouse, kids and self decision.
The study of consumers' buying behavior and consumer satisfaction in beverages industry in tainan, the study showed that the group of self-papered drinks. Based on [ludhiana's] study, parents are influencing more for buying toothpaste then friends, spouse, kids and self-decision so reference groups are also influencing the consumer in. Consumer behaviour and marketing action buying behaviour and consumer buying behaviour the reason to study consumer behaviour is because of the role it. Project report consumer buying behaviour towards toothpaste introduction to consumer buying behaviour consumer behavior given in the text is the study of.
Discover all statistics and data on colgate-palmolive now on statistacom consumer behavior + average usage of colgate toothpaste twice a day in the us 7345m. Toothpaste is one of the consumer goods that we purchase on a regular basis journal of world economic research 2012, a study on consumer behaviour towards. Consumer buying behaviour towards toothpaste scope of the project the scope of the study covers almost all categories of toothpaste colgate consumer. The objective was to study the promotional tools that are used by major toothpaste companies in rural areas and its impact over consumer buying behavior -journal of arts, science & commerce e-issn 2229-4686 issn 2231-4172.
A study on consumer buying behavior towards colgate toothpaste about the consumer buying behavior for toothpastes executive summary oral hygiene is sought to be one of the most necessary aspects to maintain good healthsince the pre-modern era where natural products like neem sticks were used to maintaingood teeth. Chapter 5 findings and conclusion 240 consumer buying behaviour towards oral health care products t-test was applied to find the significant difference between current toothpaste. Brand building strategies for toothbrush - a case study with colgate expanding the market by bringing over 65% non-users in their consumer.